Skip to content
36

bed divider

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 21Conversion 15Competition 20Returns 40Price range 95Avg price 95Brand share 35Review moat 59Quality gap 70

Avg price

Incredible$28.34

avg listing price — sweet spot $15–$100

Price range

Incredible$19.15–$43.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,129

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$46K

$46K/yr · 138K searches

Trend