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bassinet sheet
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 3.2M searches
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$7.94–$25.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,508.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand