47
baby wash and lotion set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.1M searches
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Price range
Okay$6.17–$23.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Review moat
Bad16,771.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand