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baby thermometer
Worth a lookShows low returns (0.8%), but soft demand (-12.2% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 1.6M searches
Avg price
Great$20.15avg listing price — sweet spot $15–$100
Price range
Great$4.43–$57.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Review moat
Bad15,306.28avg incumbent reviews — the moat a new listing must climb