45
baby sleeping sign
Skip itPrices mostly outside the sweet spot ($5.33–$15.98) — this niche doesn't clear our bar today.
Review moat
Great162.93avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 135K searches
Price range
Bad$5.33–$15.98cheapest to priciest tracked listing — scored on the share inside $15–$100