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baby sleep lotion
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Price range
Okay$5.37–$21.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,873.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 74K searches
Growth
Bad-30.7%90-day search growth — must beat 0% to launch