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baby proofing cords
Skip itA small market ($79K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$4.02–$26.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.43avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,725.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 79K searches