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baby medicine
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Great$4.77–$82.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Market size
Good$415K$415K/yr · 910K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,975.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality