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baby helmet
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$10.04–$24.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$261K$261K/yr · 546K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,585.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf