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baby head protector
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$816K$816K/yr · 1.3M searches
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.90–$18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,699avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand