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baby hand wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.66avg listing price — sweet spot $15–$100
Market size
Good$413K$413K/yr · 196K searches
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Price range
Okay$3.22–$25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,500.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand