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baby gas passer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 803K searches
Avg price
Great$16.08avg listing price — sweet spot $15–$100
Price range
Good$8.81–$25.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,378.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand