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baby food mat
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$9.53–$25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,768.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$55K$55K/yr · 127K searches
Brand share
Bad97%top-5 brand share — brand-locked demand