28
baby briefcase
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.04avg listing price — sweet spot $15–$100
Price range
Great$6.07–$47.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay3,155.17avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 26K searches