40
baby booster seat
Skip itSoft demand (-8.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$47.11avg listing price — sweet spot $15–$100
Price range
Great$19.59–$104.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$715K$715K/yr · 699K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad7,663.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.3%90-day search growth — must beat 0% to launch