50
baby books 0-6 months
Worth a lookShows a $1.2M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size
Great$1.2M$1.2M/yr · 1.5M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Price range
Okay$4.94–$23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,242avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality