40
baby bath stand
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$131.04avg listing price — sweet spot $15–$100
Review moat
Good1,247.74avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 206K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Price range
Bad$26.65–$578.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale