47
baby basket
Skip itSoft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.69avg listing price — sweet spot $15–$100
Price range
Great$8.02–$49.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Bad4,989.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 311K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand