44
arms up swaddle 0-3 months
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.01avg listing price — sweet spot $15–$100
Price range
Great$13.84–$53.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 1.7M searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,585.08avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.9%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Returns