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aloe vera moisturizer for face
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.03–$24.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.00avg listing price — sweet spot $15–$100
Review moat
Bad4,835.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$96K$96K/yr · 160K searches
Brand share
Bad100%top-5 brand share — brand-locked demand