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accordion gate
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$56.63avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Price range
Okay$28.92–$205.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,381.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$80K$80K/yr · 107K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale