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4moms bassinet sheet
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.73avg listing price — sweet spot $15–$100
Price range
Great$12.77–$48.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay1,747.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 53K searches