36
2 oz baby bottles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.00avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Great$9.00–$34.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$227K$227K/yr · 169K searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,746.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand