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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 60Growth 17Conversion 87Competition 35Returns 28Price range 71Avg price 80Brand share 8Review moat 25Quality gap 37

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.16

avg listing price — sweet spot $15–$100

Price range

Good$8.00–$32.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$513K

$513K/yr · 298K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Review moat

Okay3,967.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

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