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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 57Conversion 21Competition 24Returns 20Price range 95Avg price 92Brand share 13Review moat 57Quality gap 18

Price range

Incredible$20.27–$90.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$52.84

avg listing price — sweet spot $15–$100

Growth

Good+31.4%

90-day search growth — must beat 0% to launch

Review moat

Good1,232.75

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$105K

$105K/yr · 119K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

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