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yakima lock cores
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($30K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$32.21avg listing price — sweet spot $15–$100
Price range
Great$8.51–$83.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+80.2%90-day search growth — must beat 0% to launch
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good817.42avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$30K$30K/yr · 15K searches
Signals Quality Gap