47
y pipe
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Review moat
Great210.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$68.46avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$18.02–$210.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$94K$94K/yr · 108K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale