45
wiper linkage
Skip itSoft demand (-33.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible68.04avg incumbent reviews — the moat a new listing must climb
Avg price
Great$64.31avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$4.11–$200.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad$81K$81K/yr · 62K searches
Growth
Bad-33.9%90-day search growth — must beat 0% to launch