45
windshield wipers 26 and 18
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.09avg listing price — sweet spot $15–$100
Price range
Great$11.39–$48.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$195K$195K/yr · 103K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad20,703avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.3%90-day search growth — must beat 0% to launch