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windshield wipers 26 and 17
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.10avg listing price — sweet spot $15–$100
Price range
Great$12.90–$48.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad25,068avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 24K searches
Growth
Bad-42.1%90-day search growth — must beat 0% to launch