40
windshield brush
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$8.99–$17.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,048.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$73K$73K/yr · 80K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-35.7%90-day search growth — must beat 0% to launch