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window breaker
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 1.7M searches
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Price range
Good$8.28–$22.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Review moat
Bad17,555.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand