41
winch switch
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.19avg listing price — sweet spot $15–$100
Review moat
Great444.95avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.06–$36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 30K searches
Growth
Bad-47.6%90-day search growth — must beat 0% to launch