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white rags
Worth a lookShows searches that convert (14.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$17.82avg listing price — sweet spot $15–$100
Price range
Good$3.34–$36.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$505K$505K/yr · 199K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad24,110.86avg incumbent reviews — the moat a new listing must climb