55
wheel woolies
Worth a lookShows low returns (0.9%), but a small market ($65K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.98avg listing price — sweet spot $15–$100
Price range
Great$8.81–$72.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+33.3%90-day search growth — must beat 0% to launch
Review moat
Good1,383.48avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 35K searches
Signals Low Review Barrier