43
wheel cylinder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great209.16avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.45avg listing price — sweet spot $15–$100
Price range
Great$7.86–$39.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 174K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns