54
we the people decal
Worth a lookShows low returns (0.9%), but a small market ($33K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great318.89avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Price range
Good$2.99–$31.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 99K searches
Signals No Dominant Brand