60
water temp gauge
Worth a lookShows a sweet-spot price point ($24.96 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.96avg listing price — sweet spot $15–$100
Price range
Great$6.28–$71.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Great423.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Market size
Okay$162K$162K/yr · 242K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand