29
viper alarm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great194.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$174.09avg listing price — sweet spot $15–$100
Market size
Okay$227K$227K/yr · 303K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.6%return rate — above 5% kills the launch gate
Price range
Bad$29.78–$470.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand