50
van cover
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($31K/yr) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$56.36avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$22.53–$130.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good677.63avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$31K$31K/yr · 22K searches