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utv tool kit
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$124.30avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,367.11avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Okay$151K$151K/yr · 84K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$10.19–$397.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale