51
utv rear view mirror
Worth a lookShows a sweet-spot price point ($27.32 avg), but brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list.
Avg price
Incredible$27.32avg listing price — sweet spot $15–$100
Price range
Great$13.80–$72.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,286.15avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 92K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand