49
utv jack
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Review moat
Great299.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$125.17avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 77K searches
Price range
Bad$20.08–$401.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale