56
utv cover
Worth a lookShows a sweet-spot price point ($56.81 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$56.81avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$12.54–$132.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good752.82avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$303K$303K/yr · 140K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Signals High Price