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uber light signs for car
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$16.37avg listing price — sweet spot $15–$100
Review moat
Good737.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.35–$31.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$471K$471K/yr · 1.2M searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.3%90-day search growth — must beat 0% to launch