42
u joint
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$22.85avg listing price — sweet spot $15–$100
Price range
Great$8.58–$65.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great400.98avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$177K$177K/yr · 343K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Returns