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turning point usa merch
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great222.94avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.61avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.93–$28.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$52K$52K/yr · 553K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.3%90-day search growth — must beat 0% to launch