55
turn signal socket
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but soft demand (-28.9% this quarter) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Review moat
Great160.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.28avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.75–$80.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 135K searches
Growth
Bad-28.9%90-day search growth — must beat 0% to launch