turbo
Worth a lookShows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($4.22–$1895.87) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great255avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.0M$1.0M/yr · 755K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$282.50avg listing price — sweet spot $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.22–$1895.87cheapest to priciest tracked listing — scored on the share inside $15–$100