45
turbo blanket
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible70.36avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$38.53avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$17.76–$163.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$56K$56K/yr · 37K searches
Signals Low Review Barrier